When it comes to promotional items, most companies are torn as to whether they are a worthwhile investment or not, with most industry experts leaning heavily to one way or the other; it’s rare that experts are in the middle about the concept. As with anything, there are pros and cons to any investment like this for a business, but they key to it all is truly what your product is.
Promotional items vary wildly from industry to industry, with most businesses trying at least a few in their lifetimes, with varying success. By far the most common for any business to try is a simple one; business cards. Now, depending on your business, this might not be suitable from the get-go, but please consider them before any other promotional item. A business card does not have to be a Patrick Bateman-esque masterpiece, costing alot for each individual card. Business cards are made to be manufactured in bulk, and given out to anyone who may be interested in your services. Common among professionals around the world, ranging from electricians to lawyers, business cards are a fantastic investment for any individual or business. Some people believe that they do not need a business card, as all of their details are available online, but they are convenient and cheap, so what’s the downside? If someone has your card, you’ll often be the first port of call when the need a similar service to yours; it’s the personal touch which many people enjoy.
Events are one of the main attractions for promotional items, and their success is always great here. Giving out free lanyards at a stadium is one great example, cheap to make and almost free advertising. As always, it’s best to analyse the target audience and environment before deciding anything; lanyards do well at stadiums, but promotional glasses may prove to be more danger than they’re worth.
There are thousands of other promotional items available for any business to buy in bulk, but the cost:reward ratio is always a deciding factor. Some businesses get around this by making time-limited promotional items and packaging them with another product to purchase. Take CocaCola for example, souvenir glasses are one of their most common items, but they change from year to year, event to event. These pieces, though widely spread, become collections to some people, and otherwise become daily use items; keeping their brand in the mind of the consumer.
If your company is on a budget, then there are still hundreds of options available to you, and even small items can cause great traction when given at the right time. On the smallest scale, stickers and balloons in a city centre are cheap and cheerful, while also being massively popular, especially among kids. As per usual, assess your target audience before deciding; giving out balloons and face-paint kits to an accounting convention may not go down as planned.
The final key point to note about promotional items is that they can tie in to so many other forms of advertising. One really common theme of businesses in 2017 is to offer customers a free promotional item if they follow the business on social media, or add their email to a mailing list. It’s much better to say something is conditionally free than it is to say you are paying them for their details. Don’t break the bank with promotional items, but remember to have fun with it; people remember something that makes them smile or gives them a laugh.