By this point, you understand the importance of having a high presence on the internet. The more traffic your website is able to get, the more leads and sales your website will be able to achieve.
However, you cannot simply place a site online and hope that visitors find it. In fact, it takes a lot of time and effort to get visitors to your site.
This is simply time you do not have.
Your time is better spent creating new content and making new connections. Do you really want to put all of your time into search engine optimization?
My guess is probably not.
If that is the case, you will want to hire a search engine marketing company and they will do all the grunt work for you while you reap the wild rewards of having a site at the top of the SERPS.
If you have never hired a search engine optimization company you may be at a loss of what to do. We are going to show you three simple things that the company you choose must have before you hire them.
Are you ready?
Obviously, one of the most important factors in this type of business is they have to be able to prove they can get results. Otherwise, you are simply throwing your money out the window.
A reputable company will have several testimonials as well as a portfolio of websites that they have helped rank over the years. However, it is important that they have recent results as search engines are constantly changing. What could easily be ranked a year or two ago may be significantly harder.
In addition, the keywords they show to you must have some value. There are some words that anyone could almost rank for. These are typically known as long tail keywords and may include something like “Gun Dog Training in Worcestershire”. You want to find a company that has the ability to rank difficult keywords for their clients. These could include words like Worcester dog groomer, Bromsgrove veterinary surgeon, Malvern pet supplies.
In the past, many search engine marketing companies used ethically wrong methods to rank sites and even mischarged clients. Times have changed and businesses have become more knowledgeable about SEO. In addition, search engines have become more knowledgeable about sneaky methods.
You do not want to pay someone to work on ranking your website by sneaky methods only to have a new update wipe your site of the search engines.
Look for a company that has a good reputation online. his is as easy as typing their name into the search bar with reviews and see what comes up. If they seem to have no bad reviews you are onto a good company, especially if they have been around for several years.
Every company is going to have various pricing depending on the services they perform. You do not want to end up giving a blank check to a search engine marketing company. You should be able to get a company that gives you a guarantee on how long it will take to rank for a keyword.
If they are unable to rank it by that time you do not pay or decide to let them work on it longer.
These three simple tips will help you choose the best search engine marketing company to help get your site ranked affordably and ethically.