Google has been continuously updating its search algorithms. In addition to the regular updates, Google has also released some big updates such as Panda, Penguin and Hummingbird among others. As a result, the SEO strategies that used to work a few years ago have stopped working. One other effect of these updates has been that a lot of sites which used questionable SEO strategies have been wiped out from the search results.
However, this has also created a problem for marketers and businesses that now have to figure out new strategies that can help them in ranking their websites in the search engines for the desired keywords and phrases. So, if you have been looking for the right sort of firm that offers SEO services West Midlands, here are a few tips to help you gain rankings in the search engines.
One strategy that has worked in the past and continues to work is that you should create websites for the people and not for the search engines. In other words, if you are focused on providing useful and authoritative content to the visitor, you do not need to worry about search engines as your website will automatically start ranking high for desired keywords. In addition to regularly posting high quality content on your own website, you also need to spread high quality content all around the internet. It is also known as content marketing.
There are a number of benefits of content marketing. One of the biggest benefits is that it sends direct traffic to your website. If you produce high quality content, you will be able to post it on high traffic websites as big websites are always looking for more quality content to display.
The advantage of posting your content on other high traffic websites is that you get to insert links to your website and when people click on those links, they come to your website. In this manner, you can easily get thousands of highly targeted visitors to your website as they are already pre-sold on the content and you will be able to convert them easily.
Another benefit of content marketing is that it results in links from very high quality websites. As you are aware, links remain the most important factor used by search engines. So, when you get links from high quality websites, it will increase the trust factor of your website and you will start ranking higher for a variety of keywords.
Since high quality content on high traffic websites is also syndicated all across the Internet, it will also help in spreading content with links to your website all over the Internet which means more high quality links and more traffic.
Content marketing also establishes you as an authority in your niche. Since you get to post a by-line as author on other high traffic websites, people start recognizing your name and pretty soon, your website becomes a brand and starts receiving direct traffic.
Overall, content marketing is the only strategy that has always worked for search engine optimization. So, if you want to gain organic traffic, you should learn about content marketing and start practicing it in addition to taking care of all the on page SEO factors.