Search engine optimization abbreviated as SEO plays a key role in online marketing. To improve a website’s Google ranking, it is vital to implement both organic and paid strategies. Search engines regularly tweak their algorithms which make it difficult for marketers to follow a certain path. However, there are some fundamental strategies that help build a strong SEO foundation for every digital business.
Here are top 8 organic SEO tips for small businesses.
Having a well-defined keyword list always comes handy. Most small businesses don’t pay much attention to keywords. It is crucial that both long and short tail keywords are being targeted equally. Google Keyword Planner can help you narrow down the list to the most relevant words that attract the highest traffic.
Good content always stands out
Every online marketing expert would agree that good content always pays off in the long run. Write authoritative content that provides value to the reader. A good write-up that compels the visitor to spend time on a page is well worth the effort. Content that provides true value along with a catchy headline is sure to go viral quickly.
Create meaningful URL names
URLs of pages should reflect exactly what the page is all about. Keep the URLs short and avoid grammatical errors like excessive hyphens. If possible, carefully insert relevant keywords in the URL. Well written names rank better in search engines.
Titles of a page are the most error prone element of search engine optimization. In this part, Google wants to see a well-compiled description of the content on a page. It is inserted in the title tag. Use important keywords and maintain the length within 70 characters.
Avoid unethical methods
Search engines have become very smart. Any effort to trick them or fool them will only lead to setbacks. Unethical techniques such as paid links and coding tricks are known to wipe out rankings. It can even lead to removal from the index.
Digital marketing is a constant process. To get the best results, monitoring traffic statistics is important. The time spent on a page, source of traffic, most viewed pages, etc are some vital insights revealed from the traffic data.
Having 10 pages on similar services and same keywords will only confuse search engines. Instead, it is recommended to create a single page that carries authoritative content and relevant set of keywords. Merge similar pages to provide a one-stop solution to the visitor.
Use social media to drive traffic to your site.
Put links to your post on Facebook, Tumbler, Twitter, etc. Join groups and forums that match interests with your website then comment on other people’s posts. Make sure that you have a link to your website in your profile, and people will click through to your site when they read your profile. Some sites that have the option for you to “like” or bump a post will create a back-link to your site just from your profile link as well. Be careful not to get “spammy” with your posts in these places because that is frowned upon.
There are other prominent organic SEO tips which include writing high-quality Meta descriptions, keyword variations, ALT tags, etc. However, the above eight SEO points will help you create a solid foundation for your online brand building efforts.